Adobe Target Business Practitioner Expert: AD0-E406

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

A. so that "Conversion Rate of Alternative" can be estimated pre-test

B. because it is not possible to change your primary goal after the test has started

C. so that "days to complete test" can be estimated pre-test

D. to minimize risk of biased metric selection

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

A. It depends on the metrics

B. Activity Conversion

C. Activity Entry

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

A. Do nothing. Auto-allocate will do this.

B. Deactivate the activity and create a new one with only A. B, D experiences.

C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.