A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a

win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

A. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

B. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

C. Be less specific with the change: do not list the decrease in the exact number of form fields.

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

A. The audience requirement cannot be met using pre-built audiences in Adobe Target.

B. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.

C. Visitor data collected before the Target Activity runs are required for audience targeting.

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed. What is the best way to create an activity that will target only the affected zip codes?

A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I. location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity. What can the client do to resolve this issue?

A. Edit the activity, and rename each location in the Experiences step.

B. Edit the activity, and rename each location in the Goals and Settings step.

C. Rename each location in the MVT activity report.

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

A. The Business Practitioner previously qualified for the "All Visitors' Experience.

B. The Business Practitioner's geo location does not match conditions for 'US Visitors".

C. "All Visitors' n a higher priority Experience.

D. All Audiences must be mutually exclusive, so this Activity is invalid.

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

A. Target API Composer

B. Form-based Experience Composer

C. Visual Experience Composer for assisted channels

Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?

A. Analytics is the recommended option, because it achieves one single source of data.

B. Target is the recommended option, since the reporting data is available within 4 minutes.

C. The recommended option depends on the specific reporting requirements.

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

A. Website

B. Email

C. Internet of Things devices

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities. In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

A. If the existing Adobe Analytics implementation already collects all the required data

B. When it is mandatory to have a single source of data

C. If the main requirement is to be able to collect data in real-time

D. If an Adobe Target "clicked an element" success metric is required

An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.

How can this request be fulfilled?

A. Using the Enhanced Email Experience Composer

B. Using the Form-Based Experience Composer

C. Using the Visual Experience Composer