MyCo, a telecom company, wants to present their customers on Facebook with customer- centric mobile internet offers. What action must MyCo take to meet this business requirement?
A. Place a paid ad
B. Make a call
C. Send an email
D. Create a Facebook post
MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?
A. When accessed
B. Manual
C. Daily
D. Reset Interval does not matter for this scenario
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision HubTM.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
A. Fair
B. Good
C. Very Poor
D. Poor
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
A. Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
B. Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
C. Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
D. Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?
A. Customer contact limits
B. Suppression policy
C. Volume constraints
D. Applicability rules
MyCo, a mobile company, uses Pega Customer Decision HubTM to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next- Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
A. Enable an action value in the prioritization formula.
B. Ensure that the propensity is enabled in Arbitration tab.
C. Create a prioritization decision strategy at the Group-level.
D. Create an adaptive model rule at the Issue-level.
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
A. Volume constraints
B. Customer contact limits
C. Suitability rules
D. Suppression policies
U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision HubTM. What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
A. Only the action name and description
B. Only relevant action details and its treatment details
C. Only the image location
D. Only the image location and its placement type
U+ Bank wants to use Pega Customer Decision HubTM to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
A. Define the starting population
B. Enable web channel
C. Add contact policy rules
D. Map the real-time container to a business structure level
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
A. Trigger an external ETL (Extract-Transform-Load) process
B. Select Refresh the audience
C. Run the starting population segment daily
D. Select different audience sample with similar profile