If you want to compare the completion of two objectives based on a filter, what report would you use?

A. Visitor behaviour report

B. Referring sources report

C. Goal completion report

D. Goal comparison report

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A. IS uses probability matching to determine if two or more profiles represent for user identity

B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D. IS users third party software to match anonymous and knows identifies

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Javascript Beacon

B. Visual Editor

C. Web SDK

D. Web Extension

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging and journeys or pardot?

A. Product ETL

B. Transaction ETL

C. Manual segment ETL

D. External email campaign events ETL

What can you learn from segment compare on the segment detail tab?

A. To understand view time purchases attributes revenue by category

B. To compare users, engagement activity and other actions across segments displayed

C. To view individual users that are part of the segment

D. To understand what campaign use the segment for targeting

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes

B. Catalog items

C. Promotion

D. Einstein Decision

Which three components of a recipe are optional when configuring a new algorithm?

A. Decisions

B. Ingredients

C. Variation

D. Boosters

E. Exclusions

What are the three primary areas of data stored in IS which represent a company's key business informative?

A. User behaviour

B. Employee performance

C. Shadow catalog information

D. Statstical tracking of KPI's

E. Operational information

What are three ways segments are used in marketing cloud personalization?

A. Set goal and filtersb)

B. Recommending products

C. Targeting for campaigns

D. Creating related lists within Salesforce CRM

E. Analytics, trends and engagement

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

D. marketing cloud Personalization uses third party software to match anonymous and known identities