Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

A. Triggered Send Definition

B. Transactional Messaging API

C. Multi-Step journey with an API Event entry source

D. Single Send journey with an API Event entry source

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answers

A. A form hosted on the company website that fires the entry event via REST API.

B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.

C. A Smart Capture form hosted in CloudPages that populates the entry source.

D. A form hosted on the company website that fires the entry event via SOAP API.

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?

A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

B. Use a Query Activity in Automation Studio to create a segment before entering the journey.

C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.

Which two types of API calls are counted against the rolling 24-hour limit?

A. SOAP API Calls updating objects

B. CreateSalesforceObject() AMPscript

C. Login Calls

D. Bulk API

A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:

1.

CustomerlD

2.

FirstName

3.

EmailAddress

4.

OrderlD

5.

OrderDate

6.

ShippedDate

Which SQL statement should the consultant use?

A. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD

B. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD

C. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsidiary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons, just as they are in Sales Cloud. The integration user in Sales Cloud has the profile "System Administrator".

What action should the consultant take to accomplish this?

A. Enable the Scope By User setting in Salesforce Integration tab

B. Implement a custom integration to support this requirement

C. Once users are integrated Salesforce Entry Events automatically filter contacts based on Sales Cloud permissions

D. Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud

Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".

How could this behavior be corrected?

A. Ensure "Common Misspellings" is selected as one of the Reply Filters

B. Ensure the DNS Record Redirect is correctly configured

C. Ensure the two phrases are added to a filtered keyword list

D. Ensure the two phrases are added to the "Filtered Keywords" data extension

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

A. Create and execute a Data Filter on the _Click data view.

B. Create and execute a Subscriber Engagement report.

C. Create and execute a SQL Query against the _Click data view.

D. Create and execute a Tracking Extract.