Salesforce Marketing Cloud Advanced Cross Channel: MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL

Correct Answer: A

To create an Advertising Studio audience, the prerequisite involves:

Create advertising/business account on the required network and setup the ad account integration in Marketing Cloud. This step ensures that Salesforce Marketing Cloud can communicate and synchronize data with the advertising networks,

such as Facebook, Google, or Twitter, allowing for the targeted advertising campaigns to be managed directly from the Marketing Cloud.

Correct Answer: A

Topic profiles in Salesforce's Command Center are created directly within:

A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.

Correct Answer: BC

To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:

B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real- time communications based on stock changes.

C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.