Auto-tagging is used to collect data from which kinds of traffic?
A. Website referral traffic
B. Search engine traffic other than Google
C. Social media traffic
D. AdWords Campaign traffic
What is a “secondary dimension” in Google Analytics?
A. A visualization that allows you to understand the impact of your data.
B. An additional widget you can add to a dashboard for more specific analysis.
C. An additional dimension you can add to a report for more specific analysis.
D. An additional metric you can add to a report for more specific analysis.
Which tags does Google Analytics recommend to accurately track campaigns?
A. Source, Content, and Term
B. Medium, Source, and Content
C. Medium, Source, and Campaign
D. Campaign, Content, and Term
If you wanted to track what search terms customers used to find products on your website, what would you set up?
A. Search filters
B. Enhanced Ecommerce
C. Data Import
D. Site Search
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
A. Source, Medium, Campaign, and Ad Content
B. Campaign and Medium
C. Campaign and Ad Content
D. Source and Medium
Which of these channels is NOT included in the default Channels report?
A. Organic Search
B. Display
C. Device
D. Direct
Which reports require you to activate Advertising Features?
A. Demographics and Interests reports
B. Cohort Analysis reports
C. Geo reports
D. Real-time reports
What URL tag does AdWords add to the destination URL using autotagging?
A. urlid=
B. adid=
C. utm=
D. gclid=
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
A. 2
B. 0
C. 1
D. 3
If you want to track users and sessions across multiple domains, what must you set up?
A. Cross-domain tracking
B. AdWords Linking
C. Ad Exchange Linking
D. Data Import