John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A. SEM based on web content

B. SEO for good web content

C. CPM models

D. PPC models

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

B. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

C. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

A. 66MB

B. 50MB

C. 25MB

D. 2MB

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A. Open the campaign page and then choose the Settings tab to edit where the ad will appear.

B. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.

C. Open the campaign page and then choose Search Listings to edit where the ad will appear.

D. Open the ad page and then choose the Settings tab to edit where the ad will appear.

You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

A. The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.

B. The placement tool will automate the placement of the video ad throughout the Google Net work.

C. The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.

D. The placement tool allows to choose where the video ads will be placed on the partner's we bsites.

You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A. Reach and Frequency Report

B. Placement Performance Report

C. URL Performance Report

D. Geographic Performance Report

Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

A. Exact match

B. Broad match

C. Embedded match

D. Negative match

Which of the following allows developers to interact with Google AdWords through software interfaces?

A. Google Analytics

B. AdWords API

C. AdWords Editor

D. Campaign Manager

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A. Keyword tool

B. Placement tool

C. Search Terms Report

D. Traffic Estimator

AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?

Each correct answer represents a complete solution. Choose all that apply.

A. You cpload changes to AdWords at any time.

B. You can perform advanced searches and edits.

C. You can store and navigate one or more accounts.

D. You can work offline on your Mac or PC.