You need to run a campaign with two bidding options and two different audiences.

How many campaigns and ad sets do you need to launch?

Choose only ONE best answer.

A. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.

C. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

D. You need 1 campaign with 8 ad sets and 1 ad for each.

Your client is launching a new car nationwide.

They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.

What buying option should they use and how should you optimize your campaigns?

Choose only ONE best answer.

A. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

C. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

D. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

Your client wants to launch a new mobile application for their online store.

Their primary product is the "PhotoSnap."

With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your

pictures in different sizes. Customers pay for each image they print.

The product is doing really well, so they want to improve customer's experience by introducing a new

mobile app.

Which Facebook tools should they use on their mobile app?

Choose ALL answers that apply.

A. Comments

B. Facebook Analytics for Apps

C. Account Kit

D. Facebook Login

E. Stories

You are planning the launch of the new mobile app for PhotoSnap.

Your client would like to move current website users to the mobile app and also reach new users.

Which audiences should you use for the mobile app launch?

Select the three that best apply.

A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.

B. You should build a similar audience based the client's current customer base.

C. You should do interest demographics and launch the campaign.

D. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.

You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.

What are some steps you need to take in order to allow the agency to access the Facebook pixel?

Select 2 that apply.

A. You need to go to the Ad Account and assign the agency as partner.

B. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"

D. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

E. The agency needs to create a new pixel and install it to the website.

A customer has requested you to target high-end market for his new apparel store. He is opening in two

months and would like to build awareness to teens.

You've done your research and came up with two core/saved audiences:

Audience #1

-Age below 20 years

-Interest: fashion and 3 specific high-end fashion brands

-Education: Master Degree Completion and College Completion

Audience #2

-Age below 20 years

-Interest: fashion and 2 specific high-end fashion brands

-Education: College Completion

However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both

audiences.

What are some actions you can do to fix the audience overlap?

Select two options that apply.

A. Delete Audience #2 and run ads on Audience #1.

B. Change Audience #1 interests to something different that still appeals to apparel.

C. Merge both audiences and run the campaign only on one audience.

You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.

How can you ensure that this month you don't go over your $10,000 budget?

Choose only ONE best answer.

A. Configure your campaign limit to $10,000

B. Set up a lifetime budget for your campaigns to $10,000

C. Set up your billing threshold to $10,000

D. Set up your account spending limit to $10,000

A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the

landing page can enter a change to win free coffee coupons.

What are recommendations you make in order to optimize the landing page?

Choose ALL answers that apply.

A. Connect the branding in your client's ad with that of the landing page.

B. Delete all excessive pop-ups in the landing page.

C. Add a thank you page to the landing page.

D. Present offer upfront in your ad copy and creative.

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.

After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.

You realize that the ratio for the ROAS is 1.71:1

What does this ratio mean?

Choose only ONE best answer.

A. For every $1 you spend on a campaign, you generate $3.5 of revenue.

B. For every $1 you spend on a campaign, you generate $1.71 of revenue.

C. For every $10 you spend on a campaign, you generate $1.71 of revenue.

D. For every $1 of revenue, you spend $1.71 in advertising.

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

C. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.