Kellee wants to determine which areas of her company's Web site attract visitors, and the frequency with which those areas are visited. Which of the following is the best way for her to determine these facts?

A. Monitor network traffic during peak hours.

B. Place a hit counter on each page of the Web site.

C. Analyze the Web site server logs to measure page access.

D. Call users and ask them which sections of the site they visit often.

Curtis is creating a new Web site for his company. Which of the following should drive all other development concerns for the company's site?

A. The site should support the vision of the company.

B. The site should replicate the company's product brochure.

C. The site should support one aspect of the company's goals.

D. The site should expand the vision of the company into new areas.

You are responsible for administering a Web site for a college program designed to get students to express their perspectives on topical issues. Your supervisor has been asked to ensure that all Web sites for the college are Conformance Level "Triple-A," according to Web Accessibility Initiative (WAI) standards. Which of the following will have to be eliminated from your site?

A. All XHTML tables within the site

B. All HTML content written to 4.01 specifications

C. All audio content without a text-based alternative

D. All visual content without an accessible audio alternative

Lisa needs to create a rollover image to act as her Web site's navigation buttons. What is the minimum number of images she must use to achieve a rollover effect?

A. One

B. Two

C. Three

D. Four

You have been asked to create a page that retrieves information from a database. Which of the following is the first step in obtaining information from a database from a Web page?

A. Conduct a database query.

B. Create a connection to the database.

C. Create a recordset to hold the query results.

D. Put the results in a recordset to ensure that the database returns data properly.

Processes that take client input, perform functions on the Web server and then return content to the Web browser are known as:

A. scripting languages.

B. client-side technologies.

C. server-side technologies.

D. hyperthreading technologies.

Cookies can be used to:

A. target users for marketing.

B. spread viruses on a network.

C. execute programs on a Web server.

D. send personal information back to the Web server.

During a project meeting, Eric explains the need for a development server to host the company's new Web site during development. Eric's IT co-workers want to know who will have access to the development server. What should Eric tell them?

A. The development server will be accessible to all members of the organization as well as the public.

B. The development server will be accessible to the development team and to authorized members of the organization.

C. The development server will be accessible to the public in order to collect public opinion on the development of the Web site.

D. The development server will be accessible to all members of the organization in order to obtain their suggestions on the development of the Web site.

Ruthann has hired a Web designer to create an additional site for a new product line that her company has recently added to its collection of bath accessories. The Web designer has suggested using the style guide that was used for the company's core site. Using a style guide will provide the designer with:

A. a fixed template for all pages.

B. guidelines to standardize appearance and tone.

C. a variety of color schemes from which to choose for each page.

D. a series of placements for images to create a smooth flow from page to page.

Which of the following examples of Web site tone on the home page would be most appropriate for the audience indicated?

A. A formal tone for a children's gaming site

B. A technical tone for online shoppers of furniture

C. A conversational tone for teens looking for music

D. A professional tone for tourists looking for a ski resort